Today’s seniors grew up in a world very different from what it has become, but that doesn’t mean that they are all unable to grasp modern technology. Unfortunately, sometimes they still need some more help than their families can provide, given that they have any left. That is where assisted living comes in. The problem…
Assisted Living Owners and Operators face numerous challenges in today’s highly competitive market. With so many options available to potential residents, it can be difficult to stand out from the crowd and attract the right clientele. At Aveta Marketing, we understand these challenges, and we’ve developed tailored solutions to help you get more tours, more…
Online marketing is an essential aspect of running a successful assisted living facility. In today’s digital age, it’s important to have a strong online presence to attract potential residents and their families. Here are the top online marketing strategies for assisted living facilities: Build a professional website: A website is the cornerstone of any online…
Optimize your Assisted Living Facility website for the most important Keywords In my recent book, Search engine optimization for Assisted Living Facility, I lay out several key practices for getting more tours, move-ins, and success for your facility. One of the chapters talks at length about Search Engine Optimization, or, SEO. It’s vital to the…
This month, Aveta Marketing Founder and CEO, Mitch Alverson, will be a featured speaker at the TORCH annual conference. The TORCH annual conference is where you’ll find all the latest information on how to provide great care for your residents. Whether it’s through education or networking, this event will give professionals like yourself an opportunity…
This text comes from my new book: The Book on Digital Marketing for Assisted Living Facilities. You can get the book here. In this section, we want to take a few minutes to demystify the search engines and break down the anatomy of the Search Engine Results Page. By understanding how each component works, you…
How to set up your website This chapter is all about how to set up your website. We are going to cover a lot of details as they relate to SEO, Google Maps Optimization, Pay-Per-Click Marketing, etc… To review the fundamentals of Senior Living Marketing refer back to this article from our media room. However,…
In my latest book, ‘The Book on Digital Marketing for Assisted Living Facilities: How to Get More Tours, More Move-Ins, and More Success,’ I provide a plan for senior housing marketing. Before delving into Internet Marketing, SEO, and Social Media Marketing, it is imperative to build a strong marketing foundation. These foundations are explored in…
We are excited to announce that Aveta Marketing has joined LeadingAge Texas, the Texas-based organization dedicated to improving the lives of older adults. Through this partnership, Aveta will provide senior housing marketing expertise to assisted living communities across the country. We’re thrilled to be joining LeadingAge and working with their member communities. The goal is…
I wrote a book! Not just any book… it’s “The Book” for how to market your Assisted Living Facility online. At first glance, considering all the marketing options available for your senior housing marketing playbook might be overwhelming. These include Search Engines (Organic, Maps, Pay-Per-Click), Social Media (Facebook, Twitter, LinkedIn), Paid Online Directory Listings (A…
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