There\u2019s a link from the local networking chapter<\/li>\n<\/ul>\n\n\n\nBy analyzing the types of links the competitor has, you can systematically mimic those links and get them pointed back to your website.<\/p>\n\n\n\n
Don\u2019t just do this for your first competitor, but also for your second and third and fourth, and fifth competitors. By doing this on a consistent basis, you can start to dominate the search engines for your most important keywords.<\/p>\n\n\n\n
If you build out your site for your services and sub-services, optimize the pages using SEO best practices and then systematically obtain inbound links, you will start to DOMINATE the search engines for your service-related keywords in your area.<\/p>\n\n\n\n
Content Marketing Strategies for Maintaining Relevance<\/h2>\n\n\n\n
Another highly important factor in SEO is maintaining relevance in your market by adding ongoing relevant updates to your website. It is still true that content is king.<\/p>\n\n\n\n
Google Loves Fresh Content<\/h3>\n\n\n\n
In some cases, with the changes in the algorithm, just because you’ve got a great website with the right title tags and all the best links, you may get discounted if they’re not seeing fresh information posted consistently.<\/p>\n\n\n\n
Google loves fresh content, and it is important to have a methodology where you are creating and posting content to your website regularly. I want to give you a framework for figuring out what kind of content you could write, why you should create content, and how you can do it consistently.<\/p>\n\n\n\n
First, you need to understand and accept that you need to become a subject matter expert. You might not consider yourself a writer or a content creator, but you are a subject matter expert. There are things you know that the general population does not. You’re an expert when it comes to the service you are offering, and you have a team of people who are proficient in this area as well. You can create content on the topic that you know most about.<\/p>\n\n\n\n
You can write about a variety of different topics including 1-2 relevant keywords with the same. You may not think it at first, but there are a lot of different topics in your industry you can come up with to create content about.<\/p>\n\n\n\n
Types of Content<\/h3>\n\n\n\n
You should also consider that content doesn’t have to be just written words. It doesn\u2019t have to be just articles. Content can come in a variety of forms. The most popular are going to be articles, photos, videos, and audio files. Stop and think about what content creation method works best for you.<\/p>\n\n\n\n
Some people are great writers and that’s their strength. Other people like to be on camera. I like to create videos. I’m very comfortable creating videos. Other people can talk (and they can talk your ear off about whatever topic they are passionate about!)<\/p>\n\n\n\n
You can create content in many different ways. Because it is what I enjoy, I’ll use video as an example. A business director can set up a camera and record themselves explaining the services their company has to offer in the market, in the same manner, that they would explain it to a customer.<\/p>\n\n\n\n
Now you’ll have multiple pieces of content. You’ll have a video, which can be uploaded to YouTube, Vimeo, Meta Caf\u00e9, etc. This one piece of content can create multiple invaluable links to your website. You can also take that video, save the audio portion of it, and you’ve got an audio clip. You can upload that audio file to your website and post it on other various sites.<\/p>\n\n\n\n
You can use a transcription service like Rev or Descript, for instance, where you upload the audio or video file and somebody converts it to text or they\u2019ll use AI for an even cheaper price. For a couple of bucks, you’ll have a complete article comprised of what you said. Now you’ve got a piece of content you can post to your blog. You can put it on eHow or one of those other article directory sites.<\/p>\n\n\n\n
Content Consistency<\/h3>\n\n\n\n
You want to create content consistently, using the blog on your website as the hub to post it, but then syndicating it to various sources.<\/p>\n\n\n\n
Syndicating it to article directory sites if it’s in text form, and sending it to video sites like Vimeo, Metacafe, and YouTube.com if it’s in video form. Doing this keeps the content fresh on your website\/domain and creates a lot of authority, which is going to help with the overall ranking of the website on search engines.<\/p>\n\n\n\n
You want to make sure you’re appropriating each one of these link-building opportunities to maximize your rank potential in your area. You might be surprised that the services you offer are highly competitive from an SEO perspective. There are a lot of companies who want to rank for the same keywords, and many of them have invested heavily in the Internet and in getting themselves higher in search engines.<\/p>\n\n\n\n
Now that you’ve built out your website, you’ve optimized it correctly, and you’ve got an ongoing link-building and content development strategy in place, you want to start looking at Google Business Profile Optimization. and getting ranked on the Google Map Pack.<\/p>\n\n\n\n
Conclusion<\/h2>\n\n\n\n
SEO for an Assisted Living Facility can be challenging because of the competition. But by following the steps in this guide, and by being consistent with your SEO strategy, you will see results. It’s important to note that SEO is an ongoing process. You can’t just set it and forget it. You need to continuously work on it, especially if you want to maintain or improve your ranking. If you recognize that these principles are important for your website and need to implement them, but are unsure about having the time or expertise available to take them on, don’t hesitate to reach out. At Aveta Marketing<\/a>, we specialize in SEO for Assisted Living Facilities just like yours and can help point you in the right direction.<\/p>\n","protected":false},"excerpt":{"rendered":"Optimize your Assisted Living Facility website for the most important Keywords In my recent book, Search engine optimization for Assisted Living Facility, I lay out several key practices for getting more tours, move-ins, and success for your facility. One of the chapters talks at length about Search Engine Optimization, or, SEO. It’s vital to the…<\/p>\n","protected":false},"author":2,"featured_media":1783,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[26],"tags":[],"taxonomy_info":{"category":[{"value":26,"label":"Assisted Living"}]},"featured_image_src_large":["https:\/\/avetamarketing.com\/wp-content\/uploads\/2022\/09\/Depositphotos_34171415_S.jpg",1000,667,false],"author_info":{"display_name":"Mitch Alverson","author_link":"https:\/\/avetamarketing.com\/author\/mitchalverson\/"},"comment_info":"","category_info":[{"term_id":26,"name":"Assisted Living","slug":"assisted-living","term_group":0,"term_taxonomy_id":26,"taxonomy":"category","description":"","parent":0,"count":34,"filter":"raw","cat_ID":26,"category_count":34,"category_description":"","cat_name":"Assisted Living","category_nicename":"assisted-living","category_parent":0}],"tag_info":false,"_links":{"self":[{"href":"https:\/\/avetamarketing.com\/wp-json\/wp\/v2\/posts\/1778"}],"collection":[{"href":"https:\/\/avetamarketing.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/avetamarketing.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/avetamarketing.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/avetamarketing.com\/wp-json\/wp\/v2\/comments?post=1778"}],"version-history":[{"count":5,"href":"https:\/\/avetamarketing.com\/wp-json\/wp\/v2\/posts\/1778\/revisions"}],"predecessor-version":[{"id":2021,"href":"https:\/\/avetamarketing.com\/wp-json\/wp\/v2\/posts\/1778\/revisions\/2021"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/avetamarketing.com\/wp-json\/wp\/v2\/media\/1783"}],"wp:attachment":[{"href":"https:\/\/avetamarketing.com\/wp-json\/wp\/v2\/media?parent=1778"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/avetamarketing.com\/wp-json\/wp\/v2\/categories?post=1778"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/avetamarketing.com\/wp-json\/wp\/v2\/tags?post=1778"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
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